Backlinks are an important part of any SEO campaign. They build authority and ensure that your website ranks well in search engines. They are also a validation that your website is legitimate and comprises of good quality content. Resources like LovingDA can provide the tools you need to ensure that your backlinking strategy is sound, and focused on the right targets. But be warned, there is a right and wrong way of backlinking for SEO. Here are some of the major dos and donts:
What To Do:
Ask for backlinks
When it comes to getting relevant backlinks, the only thing you have to do is ask. This is especially important if you are establishing a new website. However, only go for in-depth content links that will add value to your website and make it appealing amongst your target audience. Remember, irrelevant links will negatively affect your website ranking.
Before backlinking for SEO, it is important to consider the benefits that your target audience will get. Always ensure that your website provides valuable resources for human readers first. Eventually, this will propel you to the top of search engines.
Use keywords in your title, meta description, and body text
In order to increase your chances to rank highly in Google when backlinking for SEO, it is important to include relevant keywords in your titles as well as Meta descriptions. It is best to do keyword research with the Google Keyword Tool in order to easily determine the phrases that run the best searches.
Infographics have become highly popular and play a relevant role for backlinking for SEO. It helps in building quality backlinks and driving relevant traffic to your website.
Be patient, SEO takes time
Good SEO results do not occur overnight. Search Engine Optimization is a process in itself. Even when done right, it may take months or years to even get relevant results.
What Not To Do:
Google has clearly pointed out that buying backlinks is a violation of their guidelines. In fact, the search engine focuses more on the relevance of the backlinks than their total number. When caught, your website may get penalized.
Excessive backlink exchange
When two websites agree to link to each other, they should not overdo it. Otherwise, this can potentially hurt your rankings.
Leaving spammy or generic comments on blogs or forums
Do not write comments with the sole purpose of leaving a backlink to your website. This will equally tarnish your reputation. Only leave comments when you are adding value to the conversations, not to benefit yourself.
Building backlinks only to your homepage
When backlinking for SEO, do not only direct the links to your homepage. Instead, link to different web pages that hold intersting content. This makes the entire process seem natural.
Backlinking is an essential aspect of search engine optimization. To make your website stand out, be sure to use the dos and donts above to your advantage. In case you are a beginner, LovingDA is a company that will get you on the right backlinking track.