Every business has to have a marketing strategy for ensuring its target market is aware of its products and service. No marketing strategy is complete without email marketing, which has become an important tool for extending beyond your website’s reach and creating new sales opportunities. A lot of businesses make the mistake of believing that email marketing is no longer relevant, but the truth is that it can be a very powerful tool if it is used the right way. Email marketing campaigns can make it possible for a business to communicate with prospects and build relationships with them. They are also useful for gathering important data and can also increase the marketing return on investment (ROI).
However, this can only happen if you do it the right way. Here are some tips that every business can use for launching a successful email marketing campaign:
Build your subscriber list for email marketing
One of the simplest ways of building your subscriber list is put up an email opt-in form on your website. You can either have a pop-up form or make sure one is integrated on the homepage, Contact Us page and the About page as well. Keep it short and to the point and don’t ask for too much information. Statistics indicate that people are more likely to sign up when less information is required because it can be done quickly. It is best to just ask for the name and email address. Also, make use of an email validation tool, such as ZeroBounce to check if the email address is valid for ensuring your campaign efforts are not wasted.
The calls to action should be obvious
The purpose of a call to action is to convince a reader to click-through to the product or service you are trying to market and sell. But, such a call to action is useless if you simply bury it in the content or you make it too difficult for your audience to understand. Make sure that these are within the natural line of sight of the reader and images and buttons should also be used along with them to make them obvious and prominent.
Message should be mobile-friendly
In the last decade, the use of smartphones has skyrocketed and almost 43% emails are now opened on mobile devices. Therefore, it would be rather foolish for a business to launch an email campaign that’s not mobile-friendly. If you don’t take this step, it is possible that your email will end up in the trash. As the real estate on smartphones is limited, it is best to stick to a simple layout and not use many images because different smartphones handle images differently in an email and this only creates confusion.
Use compelling subject lines
Most people decide their response to an email after reading the subject line. Thus, you need to create a compelling and short subject line that should appeal to your audience and get them to view the entire email rather than just marking it off as spam.