Designing an effective website can be quite a challenge, but this doesn’t mean it can’t be done. There are many effective websites out there, and they all have certain aspects in common. If you are planning to build your own website or are thinking of revamping the current one you have, here are the essentials for a really effective website for your business.
Be clear
As soon as they see your site, visitors should know right away what you do and what you offer. They should know that you are a business based in a particular area, and what products or services you provide. It’s fatal to leave your visitors guessing – be clear and bold about what your business offers, so visitors won’t be confused but encouraged to stay and learn more about your business.
Make your contact information stand out
You may already know that web users have the attention span of a two-year-old. You have to give them the information they are looking for right away – a few seconds of perusing your website should already give visitors important information, especially when it comes to your contact info. Your business contact info, such as your address, telephone number, and even a Google map, should take centre-stage and should be readily found throughout your website. Or, if you want to be more subtle, you have the option to place your phone number at the top or bottom of every webpage. Your potential customers shouldn’t have to search for your contact details – it should be presented to them on a silver platter at every turn.
A fast site is a necessity
Did you know that the previous rule of eight seconds – the time it takes before website visitors wait for a website to load – has now been reduced to as little as three seconds? If you test your homepage and find that the loading time takes more than three seconds, it may be a good idea to have it redesigned – make your code simpler, or give your servers an upgrade.
Leverage it with apps and tools
A great website, as confirmed by web design Oxford specialists from Xist2, will offer more than just basic information about your business – it will also offer apps and tools which customers can find handy and convenient. Online cost calculators are brilliant tools for finance-related businesses, and apps which can help users out in some way are an excellent option as well.
Another thing good websites have is free website features for visitors who register. Features such as free recipes, free small business guides, and more make first-time visitors willing to become registered users. If you make it a point to update your features, then your customers will keep coming back.
Image attributed to Pixabay.com
