How does the digital variable data printing?

The variable data allows you to customize communications with each customer in an effective, quick and easy. When the need is that of having to diversify the commercial marketing communication by means of dynamic content, which vary from time to time taking into account the individual person you want to achieve, using new technologies, and which talks of printing data variables.

The digital variable data printing (VDP = Variable Data Printing) is nothing but a very particular application to which traditionally refer to digital printing, in which both the texts, graphics and images that are customized for each printed page. To do this it draws directly from the data on the database or external file.