Behaviour Change Basics – How to Start Shifting the Actions of Your Audience

In the realm of digital marketing basics, there exists a practice that spans across both old and new media, providing all communications specialists with the tools to build successful campaigns. This mysterious, elusive concept is behaviour change marketing and consists of five essential dimensions which – when used effectively – can actively shift the actions of your intended audience, garnering great results for your overall campaign. If you want to know how to unlock the secrets of effective behaviour change marketing, follow this quick guide.